Digital Marketing and COVID-19

This report illustrates the findings of PurpleBug’s very own social listening service, Online Reputation & Sentiments Management or ORSM, on COVID-19. It also offers a discussion on several key brands that have gone viral during the lockdown: What have they done in capturing the attention of quarantined Filipinos. Lastly, the report offers insights on the next steps in relation to the much anticipated “New Normal” once the lockdown is relaxed.