The Top 10 Most Followed Fashion and Beauty Celebrities and Influencers in the Philippines in 2022

We're almost reaching 2023! It’s been an exciting year for beauty influencers and we’ve seen fantastic growth from some of our favorites. Here are a few of our top picks for the most popular beauty influencers of the year:

LIZA SOBERANO

  Photo credits: instagram.com/lizasoberano

Congratulations to Liza on her Hollywood debut as part of the movie Lisa Frankenstein!

It is no surprise that Liza is one of the most followed beauty influencers in the Philippines given her immense talent and unparalleled beauty. We wish Liza continued success in her Hollywood journey and look forward to her upcoming projects.

JELAI ANDRES

  Photo credits: instagram.com/jelaiandresofficial

Over the past few years, Jelai has worked hard to create amazing contents that resonated with her audience, allowing her to become one of the most followed beauty influencers in the country. It's an impressive feat to reach over 23 million followers across her various social media accounts, and it's a testament to her dedication and creativity. We can't wait to see what she does next!

CATRIONA GRAY

  Photo credits: instagram.com/catriona_gray/

Our one and only Miss Universe 2018, Catriona Gray, is undoubtedly a part of this list! Also a model, singer, youth advocate, and arts ambassador, this queen has always led by example and is a true role model and inspiration to women everywhere.

KATHRYN BERNARDO

Photo credits: instagram.com/bernardokath/

Hailed as the Queen of Hearts, Kathryn Bernardo has captured the hearts of many Filipinos and has grown to become an inspiration to many. With 17.5 million followers on Instagram alone, she is a true testament to hard work and dedication, and her fans have been with her throughout her journey. It's no surprise that she has a huge and loyal fan base that will continue to show her love and support in the years to come.

HEART EVANGELISTA

  Photo credits: instagram.com/iamhearte/

There's no denying the impact Love Marie has had on the fashion and beauty industry. She has managed to become a style icon, not only in the country but all around the world. Her stunning fashion and beauty content never fails to inspire us, and we can't help but be mesmerized by her unique style. She's truly a visionary when it comes to fashion and beauty, and we're thankful to have her influence in our lives.

ANNE CURTIS

  Photo credits: instagram.com/annecurtissmith/

Anne Curtis is truly an inspiration to many! With 18.5 million followers, this Multimedia Superstar is the most influential female celebrity in the country on Instagram. Anne has made her mark in the beauty industry by launching her own make-up line in 2017. Not only is she the co-owner of the line, but she is also the creative director, and she continues to share her passion for makeup with the world. Anne Curtis is an inspiring example of what can be accomplished with hard work, dedication, and creativity.

DONNALYN BARTOLOME

  Photo credits: instagram.com/donna/

With a total of over 40 million followers across her Facebook, Instagram, Tiktok, and Youtube profiles, Donnalyn Bartolome is definitely among the biggest celebrities to have emerged from the world of social media in recent years! Dubbed as the Social Media Sweetheart, Donnalyn has been the talk of the town many times this year and she's sure to continue making waves in the industry for many years to come. Here's to another exciting year for Donnalyn!

ZEINAB HARAKE

  Photo credits: instagram.com/zeinab_harake/

Zeinab Harake is undoubtedly one of the most popular social media influencers this year! Garnering 13.2 million followers on Youtube, this beauty is now taking TikTok by storm with 14.2 million followers. Her most loyal followers and fans she so dearly call Zebbies admire and cherish her for her resilience and strength despite the many issues she faces.

ANDREA BRILLANTES

  Photo credits: instagram.com/blythe/

Well, of course, let’s not forget Marga!

Andrea Brillantes, also known as Blythe, is a talented and one of the most popular young actresses of today. She is a social media superstar and has become a sensation on TikTok and Instagram, and has over 3 million followers on YouTube. Blythe is known for her incredible dance moves and her ability to entertain her audience with her energy and charisma. 

IVANA ALAWI

  Photo credits: instagram.com/ivanaalawi/

In the unbounded landscape of social media, Ivana Alawi reigns supreme. Ivana has been making waves over the years since she started making YouTube videos and posting Instagram photos of herself in a bikini. And this 2022, no one can deny Ivana Alawi's rise to stardom. With over 53 million followers across all her social media profiles, this sexy star is at the top of our list! Not only is she a successful actress and beauty influencer, Ivana is also the CEO of her own skincare line!

Beauty influencers are on the rise, and it's easy to see why. With millions of people around the world turning to social media for advice, inspiration, and tips on beauty, it's no wonder that beauty influencers have become more popular. Not only do influencers have the ability to share their knowledge and advice on beauty, but they also have the power to inspire their followers and help them learn to express themselves through their beauty. There's no doubt that beauty influencers have become an important part of the beauty industry, and we can't wait to see what amazing things they come up with this 2023!