Campaign Planning and Strategy:

• Collaborate with clients and internal teams to understand advertising objectives, target audience, and key performance indicators (KPIs).
• Develop comprehensive advertising strategies based on client goals, budget constraints, and market trends.
• Conduct market research and competitor analysis to identify opportunities and challenges.

Media Planning and Buying:

• Develop and manage JO based on the objectives and goals
• Select appropriate digital channels for advertising campaigns, such as social media platforms, search engines, display networks, and more.
• Negotiate and manage relationships with media vendors and platforms to secure favorable ad placements and pricing.
• Develop media plans that allocate budget effectively across different channels to maximize reach and impact.

Ad Creation and Design:

• Collaborate with creative teams (internal and external) to develop compelling ad creatives that align with brand guidelines and resonate with the target audience.
• Optimize ad copy, visuals, and formats based on performance data and industry best practices.
• Ensure that ad creatives comply with platform guidelines and standards.

Campaign Execution and Monitoring:

• Implement and launch advertising campaigns across selected channels.
• Monitor campaign performance in real time, analyzing key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
• Identify opportunities for optimization and make data-driven adjustments to improve campaign performance.

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights into key metrics and trends.
• Analyze data to assess the effectiveness of different advertising strategies and make recommendations for future campaigns.
• Present findings and recommendations to clients and internal stakeholders.

Budget Management:

• Manage advertising budgets effectively, ensuring optimal allocation and adherence to financial constraints.
• Track and report budget utilization, providing insights into the cost-effectiveness of various campaigns.
• Reporting and management of budget to internal stakeholders and PurpleBug’s Finance Department

Stay Updated on Industry Trends:

• Keep abreast of industry trends, new advertising technologies, and changes in platform algorithms.
• Continuously seek opportunities to enhance campaign strategies and adopt innovative approaches.

SKILLS REQUIREMENT AND QUALIFICATIONS

• Graduate of any Bachelor's degree Marketing-related course. 
• With at least 6 months of professional experience in Paid advertising.
• Knowledgeable in Google Analytics, Google Ads, and/or Search Engine Marketing.
• Proven experience in digital content strategy, creation, and management within a similar role.
• Exceptional proficiency in social media platforms, content management systems, and SEO tools.
• Strong analytical skills with the ability to interpret data, derive insights and adjust strategies accordingly.
• Excellent communication skills and a keen eye for detail, ensuring consistent brand messaging and quality content.
• Strategic mindset with the ability to think creatively, solve problems, and drive innovative content initiatives.
• Familiarity with user-generated content strategies and community engagement tactics.
• Can start as soon as possible.
• Amenable to HYBRID work arrangement.